Films aimed at
Naruto DVD|
Naruto of youngsters have been so hot this summer that even executives marketing R-rated horror movies must be tempted to work a
Naruto dvds of bars of "We Are
Naruto box set" into promo spots.
Family films have well outpaced prerelease
buy Naruto dvd repeatedly since May, and Disney hopes to extend that streak when "The Sorcerer's Apprentice" hits multiplexes Wednesday. Consensus forecasts show the Nicolas Cage
Naruto dvd set fantasy ringing up more than $30 million during its five-day bow.
Meanwhile, there still is that puzzling matter of why
Naruto on dvd openings are so tough to predict. "The simplest answer is that the tracking doesn't include the young kids themselves," Disney distribution president
Naruto new release Viane said.
Prerelease tracking surveys focus on picture
Dragon Ball Z DVD Box set and must-see interest. So asking parents about a kids-targeted release does seem a bit off base.
"The nag factor is what drives those kind of
Dragon Ball Z DVD|
Dragon Ball Z," a studio executive mused, a bit indelicately. "The parents might be less inclined than the kids to see a picture, but then the kids pester the parents, and the rest is
Dragon Ball Z DVD collection."
Studios subscribing to the various movie-tracking
Dragon Ball Z DVDs see data on one another's movies, but only companies set to release a kids picture order tracking surveys tailored to that group. Even there, the kids' movie interests tend to be expressed by their
Dragon Ball Z complete DVD.
In the end, family moviegoers' impulsive charge on the
Dragon Ball Z DVD set might not show up in tracking polls, but they sure show up in the weekend box office. Such family stampedes also can generate interest among other groups of
Dragon Ball Z on DVD.
"There can be a disconnect in tracking sometimes about how far a picture will reach across all
Dragon Ball Z new release," said Sony distribution president Rory Bruer, whose remake of "The Karate Kid" bowed last month with a much-better-than expected $55.7 million. "There's no doubt that word-of-mouth is important in that
Bleach DVD and
Bleach."
Word-of-mouth can't be gauged in advance, but positive
Bleach DVDs quickly can morph into outsized box office. Film distribution executives on rival lots used their usual
Buy Bleach DVD conference calls to discuss why Universal's "Despicable Me" beat projections by such a big margin during the weekend. The animated 3D comedy rang up $56.4 million during its three-day bow, though most
Bleach DVD box set expected "Despicable" to debut with $30-35 million.
"People think
Bleach DVD set was a whole host of things contributing to the big opening," a rival distribution executive said. "You had some
Bleach on DVD characters, funny trailers and a huge boost from running those trailers with other hit family films over the past several
Frasier dvd|
Frasier."
Still, it was tough to get prospective "
Frasier dvd series" patrons to focus on the film until just before to its opening, judging from the tepid interest reflected in tracking
Frasier complete dvd.
"Tracking could have been distorted by all the other
Frasier dvd season movies in the marketplace at the time," Universal distribution president Nikki Rocco said. "The tracking jumped in the last
Frasier dvds, but it was very difficult up until then."
The white noise generated by similar releases circulating in the
Frasier dvd set can distort tracking data, industryites agreed, and summer is chockablock with youth-seeking films. Disney's "
Frasier on dvd" still is going gangbusters with $339.2 million in sales after four weekends, and "The Karate Kid," boasting a $164.3 million total, also remains in wide release. Even Paramount's "The Last Airbender," which posted a
Scrubs DVD second session, well outpaced projections with its $51.8 million bow during the four-day Independence Day frame.
To promote "
Scrubs dvd box set," Disney has been running promo spots during TV networks' kids-show blocks on Saturday mornings. Tracking was slow to pick up, partly because of the youth-market focus on recently released "
Scrubs dvd season," and even now there remains uncertainty about opening prospects for the pricey Jerry Bruckheimer-produced picture.
"It's just harder to get a handle on what kids are
Scrubs dvds," an industryite said with a shrug. "Tracking surveys are based on what people express in phone and Internet surveys, and you're not going to find the young
Scrubs dvd set that way."
The only other wide opener set for release this
Scrubs box set is an adult-targeting thriller: Warner Bros.' Leonardo DiCaprio starrer "Inception." The Christopher
Scrubs new release film opens Friday amid expectations of a $50 million-plus weekend, though in a sense even "Inception" forecasts amount to so much industry guesswork.
Home 
